On 18th April, 2025 in Ho Chi Minh City, Mirae Asset Prévoir Life Insurance (“Mirae Asset Prévoir”) and Kien Long Commercial Joint Stock Bank (“KienlongBank”) officially announced a partnership cooperation agreement for the distribution of life insurance products through KienlongBank’s nationwide branch network.

The event not only marks a significant milestone in the collaborative journey and growth of both parties, but also holds special meaning as it coincides with Mirae Asset Prévoir’s 20th anniversary and the beginning of KienlongBank’s journey toward its 30th years of “Connecting Values”.

Through this partnership, Mirae Asset Prévoir’s life insurance products will be widely available at 134 KienlongBank branches/transaction offices across the country. Leveraging its nationwide network and the expertise of its professional staff and collaborators, KienlongBank will ensure that customers can conveniently explore a broad selection of life insurance solutions, with the flexibility to choose the ones that align best with their personal needs and financial situation.

Mr. Khamsaya Soukhavong, CEO of Mirae Asset Prévoir, stated: "This signing ceremony marks a significant milestone in the partnership between Mirae Asset Prévoir and KienlongBank, reaffirming our shared commitment to delivering optimal financial protection solutions. By combining our strengths, we aim to make simple life insurance products and holistic financial services more accessible to customers".

Vietnam’s life insurance industry is witnessing significant growth opportunities as demand for health protection, financial accumulation, and personal financial security continues to rise—especially in the aftermath of global upheavals over the past few years. However, the market also presents new challenges, with heightened expectations for transparency, flexibility, digital experiences, and the genuine value insurance brings to customers’ lives. Mirae Asset Prévoir always focuses on developing in-depth understanding of clients’ needs, building a strong base for financial soundness and strengthening diversified distribution channels that help people make their decisions easier and live better with the motto “A better tomorrow starts today”.

Mr. Tran Hong Minh – Acting of CEO of KienlongBank shared: "The year 2025 marks the final milestone in our transformation journey into a Digital Bank (2021–2025) and sets the stage for a new era, as KienlongBank moves forward with the vision of becoming an AI-driven bank (2025–2030). Staying true to our customer-centric strategy, KienlongBank is committed to offering tailored products and services designed to meet the unique needs of every customer. In line with this direction, our partnership with Mirae Asset Prévoir affirms our dedication to advancing customer experience through comprehensive, human-centric financial solutions.”

With a solid foundation, a spirit of continuous innovation, and strategic alignment, Mirae Asset Prévoir and KienlongBank are committed to building an effective and sustainable bancassurance model that brings tangible value to customers and contributes positively to the growth of the life insurance market in Vietnam.